{"id":10701,"date":"2026-07-23T11:59:05","date_gmt":"2026-07-23T11:59:05","guid":{"rendered":"http:\/\/hesgroup.local\/?p=10701"},"modified":"2026-09-04T13:20:39","modified_gmt":"2026-09-04T13:20:39","slug":"rotta-verso-la-fiera","status":"publish","type":"post","link":"https:\/\/www.hesgroup.it\/it\/rotta-verso-la-fiera\/","title":{"rendered":"Rotta verso la Fiera: Comunicazione LinkedIn per Eventi B2B"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10701\" class=\"elementor elementor-10701\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c204587 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-parent \" data-id=\"c204587\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\t\t<div class=\"elementor-element elementor-element-0faf8fd elementor-widget elementor-widget-pxl_post_meta\" data-id=\"0faf8fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-post-meta\">\r\n\t\r\n\t\r\n\t\t\t<div class=\"pxl-meta--item pxl-post--date\">\r\n\t\t\tLug 23, 2026\t\t<\/div>\r\n\t\t\r\n\r\n\t\r\n\t\r\n\r\n\t\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f06128 elementor-widget elementor-widget-pxl_heading\" data-id=\"0f06128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-0f06128-2587\" class=\"pxl-heading \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title  style-default highlight-default  pxl-split-text split-in-up\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text  highlight-border-default\">\n\n\t\t\t\t\t\t\tArrivare in fiera senza preparazione \u00e8 come presentarsi senza biglietto da visita\t\t\t\t\n\n\t\t<\/span>\n\n\t\t\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e95e3e elementor-widget elementor-widget-pxl_heading\" data-id=\"4e95e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-4e95e3e-9047\" class=\"pxl-heading \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h5 class=\"pxl-item--title  style-default highlight-default  pxl-split-text split-in-up\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text  highlight-border-default\">\n\n\t\t\t\t\t\t\tSuccede pi\u00f9 spesso di quanto si pensi.\t\t\t\t\n\n\t\t<\/span>\n\n\t\t\n\t\t<\/h5>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f244538 elementor-widget elementor-widget-pxl_post_meta\" data-id=\"f244538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-post-meta\">\r\n\t\t\t<div class=\"pxl-meta--item pxl-post--categories\">\r\n\t\t\t<a href=\"https:\/\/www.hesgroup.it\/it\/categoria\/marketing\/\" rel=\"tag\">Marketing<\/a> <a href=\"https:\/\/www.hesgroup.it\/it\/categoria\/bundle-di-servizi\/\" rel=\"tag\">Bundle di Servizi<\/a>\t\t<\/div>\r\n\t\r\n\t\r\n\t\t\r\n\r\n\t\r\n\t\r\n\r\n\t\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d758de e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child \" data-id=\"7d758de\" data-element_type=\"container\" data-e-type=\"container\">\t\t<div class=\"elementor-element elementor-element-c3ad87c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c3ad87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ee0f7 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"37ee0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"5:1-5:226;120-345\">Ogni anno, decine di aziende arrivano a una fiera di settore con lo stand pronto, i materiali stampati, i prodotti in esposizione \u2014 ma con una presenza online che non racconta nulla di quello che stanno per mostrare dal vivo.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"7:1-7:300;347-646\">Il risultato \u00e8 un&#8217;occasione persa: chi visita lo stand e poi cerca l&#8217;azienda su LinkedIn trova magari una pagina ferma da mesi, senza continuit\u00e0, senza una voce riconoscibile.<\/p>\n<blockquote>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"7:1-7:196;354-549\">\u00a0Tutto lo sforzo fatto per l&#8217;evento si ferma ai tre giorni di fiera, invece di iniziare molto prima e continuare molto dopo.<\/p>\n<\/blockquote>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"9:1-9:173;551-723\">\u00a0<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2307c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a2307c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-892dfb6 elementor-widget elementor-widget-pxl_heading\" data-id=\"892dfb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-892dfb6-4559\" class=\"pxl-heading \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h3 class=\"pxl-item--title  style-default highlight-default  \" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text  highlight-border-default\">\n\n\t\t\t\t\t\t\tPerch\u00e9 LinkedIn \u00e8 il canale giusto per questo obiettivo\t\t\t\t\n\n\t\t<\/span>\n\n\t\t\n\t\t<\/h3>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a85d9f9 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"a85d9f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"11:1-11:292;708-999\"><br \/>Nel B2B, LinkedIn \u00e8 dove i decision maker cercano conferme prima di un incontro, e dove restano dopo per valutare se una prima impressione positiva era fondata. Una pagina aziendale curata, con contenuti regolari, trasforma un contatto fatto in fiera in una relazione che continua nel tempo.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"13:1-13:243;1001-1243\">Per questo un piano di comunicazione LinkedIn legato a un appuntamento fieristico non pu\u00f2 essere improvvisato nelle settimane prima dell&#8217;evento: va costruito lungo tutto l&#8217;anno, con un&#8217;intensit\u00e0 che cresce mano a mano che la data si avvicina.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ce933 elementor-widget elementor-widget-pxl_heading\" data-id=\"88ce933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-88ce933-1401\" class=\"pxl-heading \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title  style-default highlight-default  \" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text  highlight-border-default\">\n\n\t\t\t\t\t\t\tCosa include il percorso\t\t\t\t\n\n\t\t<\/span>\n\n\t\t\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51f252e elementor-widget elementor-widget-pxl_text_editor\" data-id=\"51f252e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"11:1-11:68;725-792\">Il bundle <strong>Rotta verso la Fiera<\/strong> copre un anno intero di presenza LinkedIn, strutturato in fasi:<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ee5fb elementor-widget elementor-widget-spacer\" data-id=\"23ee5fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af203ef elementor-widget elementor-widget-pxl_list\" data-id=\"af203ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list pxl-list1  style-default\">\r\n                            <div class=\"pxl--item  icon-after \" data-wow-delay=\"ms\">\r\n                                    <div class=\"pxl-item--icon \">\r\n                        <i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>                    <\/div>\r\n                                                                <div class=\"pxl-item--content \">\r\n                    <label class=\"pxl-empty\"><\/label>\r\n                                            <a class=\"pxl-content\"  > Audit del profilo\/pagina aziendale LinkedIn\n\n<\/a>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n            <\/div>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59c8089 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"59c8089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>punto di partenza per capire cosa funziona e cosa va sistemato<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43bf0a1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"43bf0a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a52b94 elementor-widget elementor-widget-pxl_list\" data-id=\"6a52b94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list pxl-list1  style-default\">\r\n                            <div class=\"pxl--item  icon-after \" data-wow-delay=\"ms\">\r\n                                    <div class=\"pxl-item--icon \">\r\n                        <i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>                    <\/div>\r\n                                                                <div class=\"pxl-item--content \">\r\n                    <label class=\"pxl-empty\"><\/label>\r\n                                            <a class=\"pxl-content\"  > Piano editoriale annuale,<\/a>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n            <\/div>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-915e418 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"915e418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>con un&#8217;intensit\u00e0 di pubblicazione crescente e monitorata<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-175066f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"175066f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5801c0 elementor-widget elementor-widget-pxl_list\" data-id=\"f5801c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list pxl-list1  style-default\">\r\n                            <div class=\"pxl--item  icon-after \" data-wow-delay=\"ms\">\r\n                                    <div class=\"pxl-item--icon \">\r\n                        <i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>                    <\/div>\r\n                                                                <div class=\"pxl-item--content \">\r\n                    <label class=\"pxl-empty\"><\/label>\r\n                                            <a class=\"pxl-content\"  > Gestione e pubblicazione di comunicati aziendali<\/a>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n            <\/div>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-348a037 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"348a037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>su LinkedIn, con cadenza regolare durante tutto l&#8217;anno<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d603b9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6d603b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4320f32 elementor-widget elementor-widget-pxl_list\" data-id=\"4320f32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list pxl-list1  style-default\">\r\n                            <div class=\"pxl--item  icon-after \" data-wow-delay=\"ms\">\r\n                                    <div class=\"pxl-item--icon \">\r\n                        <i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>                    <\/div>\r\n                                                                <div class=\"pxl-item--content \">\r\n                    <label class=\"pxl-empty\"><\/label>\r\n                                            <a class=\"pxl-content\"  > Content plan dedicato nei 2-3 mesi pre-evento:<\/a>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n            <\/div>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00db0d2 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"00db0d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>countdown, anteprime dei prodotti\/servizi che verranno presentati, teaser dello stand<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3cea4f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f3cea4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7647353 elementor-widget elementor-widget-pxl_list\" data-id=\"7647353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list pxl-list1  style-default\">\r\n                            <div class=\"pxl--item  icon-after \" data-wow-delay=\"ms\">\r\n                                    <div class=\"pxl-item--icon \">\r\n                        <i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>                    <\/div>\r\n                                                                <div class=\"pxl-item--content \">\r\n                    <label class=\"pxl-empty\"><\/label>\r\n                                            <a class=\"pxl-content\"  > Copertura live durante la fiera<\/a>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n            <\/div>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b07b3 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"60b07b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>post, foto e aggiornamenti in tempo reale, per chi non pu\u00f2 essere presente<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48c4393 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"48c4393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7840f5 elementor-widget elementor-widget-pxl_list\" data-id=\"d7840f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list pxl-list1  style-default\">\r\n                            <div class=\"pxl--item  icon-after \" data-wow-delay=\"ms\">\r\n                                    <div class=\"pxl-item--icon \">\r\n                        <i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>                    <\/div>\r\n                                                                <div class=\"pxl-item--content \">\r\n                    <label class=\"pxl-empty\"><\/label>\r\n                                            <a class=\"pxl-content\"  > Recap post-evento <\/a>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n            <\/div>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed7077 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"eed7077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>con case study dei risultati e dei contatti generati<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-266e849 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"266e849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11789d0 elementor-widget elementor-widget-pxl_list\" data-id=\"11789d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list pxl-list1  style-default\">\r\n                            <div class=\"pxl--item  icon-after \" data-wow-delay=\"ms\">\r\n                                    <div class=\"pxl-item--icon \">\r\n                        <i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>                    <\/div>\r\n                                                                <div class=\"pxl-item--content \">\r\n                    <label class=\"pxl-empty\"><\/label>\r\n                                            <a class=\"pxl-content\"  > Report periodici<\/a>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n            <\/div>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30033b6 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"30033b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>sulla crescita e le performance della pagina, per capire cosa ha funzionato<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3c3ac elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3d3c3ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5239395 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"5239395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"31:1-31:38;2068-2105\">Non solo per i tre giorni di fiera<\/h2>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108a777 elementor-widget elementor-widget-pxl_heading\" data-id=\"108a777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-108a777-2216\" class=\"pxl-heading \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h5 class=\"pxl-item--title  style-default highlight-default  \" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text  highlight-border-default\">\n\n\t\t\t\t\t\t\tIl valore di questo percorso non \u00e8 solo arrivare pronti all&#8217;evento, ma costruire una presenza che continua a lavorare anche dopo, quando i contatti raccolti in fiera iniziano a valutare con chi lavorare davvero.\t\t\t\t\n\n\t\t<\/span>\n\n\t\t\n\t\t<\/h5>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc9169 elementor-widget elementor-widget-pxl_divider\" data-id=\"7dc9169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-el-divider \" data-wow-delay=\"ms\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391c3a7 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"391c3a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"33:1-33:251;2107-2357\">\u00c8 pensato per dare ordine, chiarezza e un primo risultato tangibile, senza richiedere un impegno enorme prima ancora di aver capito se il percorso \u00e8 quello giusto per voi.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"35:1-35:182;2359-2540\">Molte delle collaborazioni pi\u00f9 solide che abbiamo costruito in questi anni sono partite esattamente da qui: da un&#8217;azienda che aveva un&#8217;idea, ma non ancora le parole per raccontarla.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"9:1-9:173;551-723\">\u00a0<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18a7476 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child \" data-id=\"18a7476\" data-element_type=\"container\" data-e-type=\"container\">\t\t<div class=\"elementor-element elementor-element-4264a25 elementor-widget elementor-widget-pxl_heading\" data-id=\"4264a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-4264a25-7199\" class=\"pxl-heading \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h4 class=\"pxl-item--title  style-default highlight-default  \" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text  highlight-border-default\">\n\n\t\t\t\t\t\t\tSe avete una fiera in programma quest&#8217;anno, il momento di iniziare a prepararla non \u00e8 la settimana prima \u2014 \u00e8 adesso.\t\t\t\t\n\n\t\t<\/span>\n\n\t\t\n\t\t<\/h4>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-c962004 elementor-widget elementor-widget-pxl_contact_form\" data-id=\"c962004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_contact_form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-contact-form pxl-contact-form1 btn-w-auto \" data-wow-delay=\"ms\">\r\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"5\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/it\/wp-json\/wp\/v2\/posts\/10701#wpcf7-f5-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"contact--form contact-form1\">\n\t<div class=\"pxl-item--contact\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"text-352\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name\" value=\"\" type=\"text\" name=\"text-352\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"pxl-item--contact\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"pxl-item--contact\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Subject\" value=\"\" type=\"text\" name=\"your-subject\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"pxl-item--contact\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"textarea-250\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Message\" name=\"textarea-250\"><\/textarea><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><button type=\"submit\" class=\"btn btn-spotlight-scale wpcf7-submit wpcf7-btn-abs\" ><br \/>\nSend Us Mail<br \/>\n<\/button>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n    <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un anno di gestione LinkedIn aziendale per arrivare pronti alla tua fiera di settore: strategia, comunicati e copertura live dell&#8217;evento.<\/p>\n","protected":false},"author":1,"featured_media":10703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[4,52],"tags":[58,53,57,54,60,59,56,55],"class_list":["post-10701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-bundle-di-servizi","tag-audit-comunicativo","tag-bundle-starter","tag-come-iniziare-a-comunicare","tag-comunicazione-aziendale","tag-nuova-azienda","tag-pmi","tag-punto-di-partenza","tag-strategia-di-comunicazione"],"_links":{"self":[{"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/posts\/10701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/comments?post=10701"}],"version-history":[{"count":13,"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/posts\/10701\/revisions"}],"predecessor-version":[{"id":11218,"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/posts\/10701\/revisions\/11218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/media\/10703"}],"wp:attachment":[{"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/media?parent=10701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/categories?post=10701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/tags?post=10701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}