{"id":10711,"date":"2026-07-23T12:10:30","date_gmt":"2026-07-23T12:10:30","guid":{"rendered":"http:\/\/hesgroup.local\/?p=10711"},"modified":"2026-07-24T07:02:15","modified_gmt":"2026-07-24T07:02:15","slug":"lancio-completo","status":"publish","type":"post","link":"https:\/\/www.hesgroup.it\/it\/lancio-completo\/","title":{"rendered":"Lancio Completo: la Strategia per il Lancio del Tuo Prodotto"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10711\" class=\"elementor elementor-10711\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c204587 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-parent \" data-id=\"c204587\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\t\t<div class=\"elementor-element elementor-element-0faf8fd elementor-widget elementor-widget-pxl_post_meta\" data-id=\"0faf8fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-post-meta\">\r\n\t\r\n\t\r\n\t\t\t<div class=\"pxl-meta--item pxl-post--date\">\r\n\t\t\tLug 23, 2026\t\t<\/div>\r\n\t\t\r\n\r\n\t\r\n\t\r\n\r\n\t\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f06128 elementor-widget elementor-widget-pxl_heading\" data-id=\"0f06128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-0f06128-2939\" class=\"pxl-heading \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title  style-default highlight-default  pxl-split-text split-in-up\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text  highlight-border-default\">\n\n\t\t\t\t\t\t\tUn buon prodotto merita un lancio all&#8217;altezza\t\t\t\t\n\n\t\t<\/span>\n\n\t\t\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e95e3e elementor-widget elementor-widget-pxl_heading\" data-id=\"4e95e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-4e95e3e-5744\" class=\"pxl-heading \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h4 class=\"pxl-item--title  style-default highlight-default  pxl-split-text split-in-up\" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text  highlight-border-default\">\n\n\t\t\t\t\t\t\tUn lancio efficace non \u00e8 un singolo annuncio.\t\t\t\t\n\n\t\t<\/span>\n\n\t\t\n\t\t<\/h4>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f244538 elementor-widget elementor-widget-pxl_post_meta\" data-id=\"f244538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-post-meta\">\r\n\t\t\t<div class=\"pxl-meta--item pxl-post--categories\">\r\n\t\t\t<a href=\"https:\/\/www.hesgroup.it\/it\/categoria\/marketing\/\" rel=\"tag\">Marketing<\/a> <a href=\"https:\/\/www.hesgroup.it\/it\/categoria\/bundle-di-servizi\/\" rel=\"tag\">Bundle di Servizi<\/a>\t\t<\/div>\r\n\t\r\n\t\r\n\t\t\r\n\r\n\t\r\n\t\r\n\r\n\t\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d758de e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child \" data-id=\"7d758de\" data-element_type=\"container\" data-e-type=\"container\">\t\t<div class=\"elementor-element elementor-element-c3ad87c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c3ad87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ee0f7 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"37ee0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"5:1-5:254;79-332\">Capita spesso: un&#8217;azienda investe mesi, a volte anni, nello sviluppo di un nuovo prodotto o servizio \u2014 e poi lo annuncia con un semplice post sui social o una mail ai clienti esistenti. Il prodotto \u00e8 pronto, ma il racconto che dovrebbe accompagnarlo no.<\/p><blockquote><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"7:1-7:203;334-536\">Un lancio efficace non \u00e8 un singolo annuncio. \u00c8 un percorso che inizia prima della data ufficiale, costruisce attesa, e continua nelle settimane successive per consolidare quello che \u00e8 stato comunicato.<\/p><\/blockquote>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2307c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a2307c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-892dfb6 elementor-widget elementor-widget-pxl_heading\" data-id=\"892dfb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-892dfb6-6536\" class=\"pxl-heading \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h3 class=\"pxl-item--title  style-default highlight-default  \" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text  highlight-border-default\">\n\n\t\t\t\t\t\t\tPerch\u00e9 il lancio va orchestrato, non solo annunciato\t\t\t\t\n\n\t\t<\/span>\n\n\t\t\n\t\t<\/h3>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a85d9f9 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"a85d9f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"11:1-11:292;708-999\">\u00a0<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"11:1-11:278;595-872\">I lanci che restano nella memoria \u2014 sia in ambito consumer che B2B \u2014 hanno una caratteristica comune: nessun canale lavora da solo. La stampa, i social e l&#8217;evento di presentazione si rinforzano a vicenda, ognuno raggiungendo un pubblico diverso ma raccontando la stessa storia.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"13:1-13:289;874-1162\">Senza questa regia, si rischia di disperdere energie: un comunicato stampa senza supporto social ha una vita brevissima, un evento senza copertura mediatica resta confinato a chi era fisicamente presente, un piano social senza una narrativa chiara diventa una sequenza di post scollegati.<\/p><p>\u00a0<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ce933 elementor-widget elementor-widget-pxl_heading\" data-id=\"88ce933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-88ce933-1091\" class=\"pxl-heading \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title  style-default highlight-default  \" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text  highlight-border-default\">\n\n\t\t\t\t\t\t\tCosa include il percorso\t\t\t\t\n\n\t\t<\/span>\n\n\t\t\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51f252e elementor-widget elementor-widget-pxl_text_editor\" data-id=\"51f252e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"11:1-11:68;725-792\">Il bundle <strong>Lancio Completo<\/strong> integra tutti gli elementi necessari per un lancio strutturato:<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ee5fb elementor-widget elementor-widget-spacer\" data-id=\"23ee5fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af203ef elementor-widget elementor-widget-pxl_list\" data-id=\"af203ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list pxl-list1  style-default\">\r\n                            <div class=\"pxl--item  icon-after \" data-wow-delay=\"ms\">\r\n                                    <div class=\"pxl-item--icon \">\r\n                        <i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>                    <\/div>\r\n                                                                <div class=\"pxl-item--content \">\r\n                    <label class=\"pxl-empty\"><\/label>\r\n                                            <a class=\"pxl-content\"  > Strategia di comunicazione del lancio\n<\/a>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n            <\/div>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59c8089 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"59c8089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>messaggi chiave, timeline, scelta dei canali<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43bf0a1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"43bf0a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a52b94 elementor-widget elementor-widget-pxl_list\" data-id=\"6a52b94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list pxl-list1  style-default\">\r\n                            <div class=\"pxl--item  icon-after \" data-wow-delay=\"ms\">\r\n                                    <div class=\"pxl-item--icon \">\r\n                        <i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>                    <\/div>\r\n                                                                <div class=\"pxl-item--content \">\r\n                    <label class=\"pxl-empty\"><\/label>\r\n                                            <a class=\"pxl-content\"  > Comunicato stampa di presentazione<\/a>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n            <\/div>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-915e418 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"915e418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>e diffusione ai media di settore<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-175066f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"175066f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5801c0 elementor-widget elementor-widget-pxl_list\" data-id=\"f5801c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list pxl-list1  style-default\">\r\n                            <div class=\"pxl--item  icon-after \" data-wow-delay=\"ms\">\r\n                                    <div class=\"pxl-item--icon \">\r\n                        <i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>                    <\/div>\r\n                                                                <div class=\"pxl-item--content \">\r\n                    <label class=\"pxl-empty\"><\/label>\r\n                                            <a class=\"pxl-content\"  > Piano social dedicato<\/a>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n            <\/div>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-348a037 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"348a037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>teaser nella fase pre-lancio, annuncio ufficiale, contenuti di supporto nelle settimane successive<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d603b9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6d603b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4320f32 elementor-widget elementor-widget-pxl_list\" data-id=\"4320f32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list pxl-list1  style-default\">\r\n                            <div class=\"pxl--item  icon-after \" data-wow-delay=\"ms\">\r\n                                    <div class=\"pxl-item--icon \">\r\n                        <i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>                    <\/div>\r\n                                                                <div class=\"pxl-item--content \">\r\n                    <label class=\"pxl-empty\"><\/label>\r\n                                            <a class=\"pxl-content\"  > Organizzazione dell&#8217;evento di presentazione<\/a>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n            <\/div>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00db0d2 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"00db0d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>location, format, gestione ospiti<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3cea4f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f3cea4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7647353 elementor-widget elementor-widget-pxl_list\" data-id=\"7647353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list pxl-list1  style-default\">\r\n                            <div class=\"pxl--item  icon-after \" data-wow-delay=\"ms\">\r\n                                    <div class=\"pxl-item--icon \">\r\n                        <i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>                    <\/div>\r\n                                                                <div class=\"pxl-item--content \">\r\n                    <label class=\"pxl-empty\"><\/label>\r\n                                            <a class=\"pxl-content\"  > Produzione di contenuti live dell&#8217;evento<\/a>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n            <\/div>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b07b3 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"60b07b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>Foto, video, streaming per chi non pu\u00f2 essere presente<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48c4393 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"48c4393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7840f5 elementor-widget elementor-widget-pxl_list\" data-id=\"d7840f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list pxl-list1  style-default\">\r\n                            <div class=\"pxl--item  icon-after \" data-wow-delay=\"ms\">\r\n                                    <div class=\"pxl-item--icon \">\r\n                        <i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>                    <\/div>\r\n                                                                <div class=\"pxl-item--content \">\r\n                    <label class=\"pxl-empty\"><\/label>\r\n                                            <a class=\"pxl-content\"  > Media relations<\/a>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n            <\/div>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed7077 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"eed7077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>per ottenere interviste e copertura editoriale<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-266e849 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"266e849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11789d0 elementor-widget elementor-widget-pxl_list\" data-id=\"11789d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list pxl-list1  style-default\">\r\n                            <div class=\"pxl--item  icon-after \" data-wow-delay=\"ms\">\r\n                                    <div class=\"pxl-item--icon \">\r\n                        <i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>                    <\/div>\r\n                                                                <div class=\"pxl-item--content \">\r\n                    <label class=\"pxl-empty\"><\/label>\r\n                                            <a class=\"pxl-content\"  > Report finale<\/a>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n            <\/div>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30033b6 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"30033b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>su copertura ottenuta e performance dei contenuti social<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3c3ac elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3d3c3ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5239395 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"5239395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"31:1-31:38;2068-2105\">Una sola regia, un solo racconto coerente<\/h2>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108a777 elementor-widget elementor-widget-pxl_heading\" data-id=\"108a777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-108a777-1925\" class=\"pxl-heading \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h5 class=\"pxl-item--title  style-default highlight-default  \" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text  highlight-border-default\">\n\n\t\t\t\t\t\t\tIl valore di questo bundle \u00e8 avere un&#8217;unica strategia \t\t\t\t\n\n\t\t<\/span>\n\n\t\t\n\t\t<\/h5>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc9169 elementor-widget elementor-widget-pxl_divider\" data-id=\"7dc9169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-el-divider \" data-wow-delay=\"ms\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391c3a7 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"391c3a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor d-flex   \">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"33:1-33:251;2107-2357\">Che tiene insieme stampa, eventi e social invece di gestirli come tre progetti separati con tre linguaggi diversi.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18a7476 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child \" data-id=\"18a7476\" data-element_type=\"container\" data-e-type=\"container\">\t\t<div class=\"elementor-element elementor-element-4264a25 elementor-widget elementor-widget-pxl_heading\" data-id=\"4264a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-4264a25-1446\" class=\"pxl-heading \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h4 class=\"pxl-item--title  style-default highlight-default  \" data-wow-delay=\"ms\">\n\n\t\t<span class=\"pxl-heading--text  highlight-border-default\">\n\n\t\t\t\t\t\t\tSe avete un nuovo prodotto o servizio pronto per il mercato, il modo in cui lo presentate conta quanto il prodotto stesso.\t\t\t\t\n\n\t\t<\/span>\n\n\t\t\n\t\t<\/h4>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-c962004 elementor-widget elementor-widget-pxl_contact_form\" data-id=\"c962004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_contact_form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-contact-form pxl-contact-form1 btn-w-auto \" data-wow-delay=\"ms\">\r\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"5\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/it\/wp-json\/wp\/v2\/posts\/10711#wpcf7-f5-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"contact--form contact-form1\">\n\t<div class=\"pxl-item--contact\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"text-352\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name\" value=\"\" type=\"text\" name=\"text-352\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"pxl-item--contact\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"pxl-item--contact\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Subject\" value=\"\" type=\"text\" name=\"your-subject\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"pxl-item--contact\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"textarea-250\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Message\" name=\"textarea-250\"><\/textarea><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><button type=\"submit\" class=\"btn btn-spotlight-scale wpcf7-submit wpcf7-btn-abs\" ><br \/>\nSend Us Mail<br \/>\n<\/button>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n    <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un lancio efficace non \u00e8 un singolo annuncio. \u00c8 un percorso che inizia prima della data ufficiale, costruisce attesa, e continua nelle settimane successive per consolidare quello che \u00e8 stato comunicato.<\/p>\n","protected":false},"author":1,"featured_media":10713,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[4,52],"tags":[58,53,57,54,60,59,56,55],"class_list":["post-10711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-bundle-di-servizi","tag-audit-comunicativo","tag-bundle-starter","tag-come-iniziare-a-comunicare","tag-comunicazione-aziendale","tag-nuova-azienda","tag-pmi","tag-punto-di-partenza","tag-strategia-di-comunicazione"],"_links":{"self":[{"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/posts\/10711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/comments?post=10711"}],"version-history":[{"count":7,"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/posts\/10711\/revisions"}],"predecessor-version":[{"id":10946,"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/posts\/10711\/revisions\/10946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/media\/10713"}],"wp:attachment":[{"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/media?parent=10711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/categories?post=10711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hesgroup.it\/it\/wp-json\/wp\/v2\/tags?post=10711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}